Introduction to Internet Marketing for Small Business | Creative ...

Are you overwhelmed by Internet Marketing? have you been able to connect the parts of this complex marketing mix?

Last year I published the first Small Business Online Marketing Universe. I call it universe as it is huge, ever-expanding, and sometimes a mystery. This is the updated 2012 version.

The Small Business Online Marketing Universe is meant as an overview of online marketing for entrepreneurs, micro and small businesses. Great for getting the ?big picture?. It is not comprehensive (can it ever be?), and does not answer important questions like How do I do Internet Marketing? or Why should I do Internet Marketing? (That will come soon). But I think it offers a great primer on What is out there, and how it all relates.

I hope it helps, and you enjoy it. If so, please let me know by sharing through your favorite social media, or commenting below.

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Online Marketing Universe 2012 ? Outline of what is covered:

1. WEBSITE

? Domain Name(s)
? Hosting
? Infrastructure
? Information Architecture
? Visual Design
? Search Engine Optimization (SEO)
? Analytics ? Study, learn, repeat

2. CONTENT MARKETING

? Strategy
? Content Tactics

3. EMAIL MARKETING

? Dos and Don?ts
? List Management
? Subscription forms
? Easy email Newsletter trick

4. SOCIAL MEDIA MARKETING

? General Goal
? Strategies
? Facebook
? Google +
? Twitter
? Linkedin/Quora
? Video ? You Tube / Vimeo
? Image Hosting Online Community (Flickr, Pinterest?)
? Online Publication Sharing (Slideshare, Scribd, Issuu?)
? Place/Review sites (Yelp, Google Places)
? Group Discounts (Groupon, LivingSocial, Google Offers?)
? The Original Social Media (Online Communities, Forums, Bbs?)
? Social Bookmarking (StumbleUpon, Reddit, Delicious, Digg?)
? Location-based social networks (Gowalla, FourSquare, Scvngr,Google Latitude?)

5. SEARCH ENGINE MARKETING

? What it is
? The two main vehicles
? Paid (a.k.a. Cost per click, Pay-per-Click)
? Free
? Search Engine Optimization (SEO)
? Keyword use

6. MOBILE MARKETING
   ? What it does best
   ? Types
7. WHERE TO START

Remember to share and comment below!

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Nando writes about applying design principles to branding and online marketing strategies. An entrepreneur at heart, he is sensible to the practicalities of execution, budget, and usability.

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